Privacy policy

Last updated: 17 October 2026

Your privacy matters to us. This policy explains, in plain English, what personal information Almsie collects when you visit our website or buy from us, why we collect it, who we share it with and the choices you have. "Almsie", "we" and "us" mean the business that runs this store. For the purposes of UK data protection law, we are the controller of your personal information.

1. What we collect

  • Contact details: your name, email address, phone number, and billing and delivery addresses.
  • Order details: what you buy, your size and colour choices, order history, swaps and refunds.
  • Payment details: handled by our secure payment providers. We never see or store your full card number.
  • Account details: your login and preferences, if you create an account.
  • Messages: anything you send us by email, our contact form or social media, including photos you share with us.
  • Device and usage information: your IP address, browser, device type, the pages you visit and how you use the site, collected through cookies and similar technologies.

2. Where we get it from

  • From you, when you place an order, create an account, sign up to our emails or contact us.
  • Automatically, through cookies and similar technologies when you browse our site.
  • From our service providers, such as payment, delivery and analytics partners, when they process information for us.

3. Why we use it, and our legal basis

  • To process and deliver your order, handle size swaps and refunds, and send order and delivery updates. Legal basis: to perform our contract with you.
  • To answer your questions and provide customer support. Legal basis: our legitimate interest in helping you, or our contract with you.
  • To keep our site and payments secure and to prevent fraud. Legal basis: our legitimate interests and our legal obligations.
  • To improve our website and products, using analytics. Legal basis: your consent for non-essential cookies, otherwise our legitimate interests.
  • To send you marketing emails or texts about offers and new products. Legal basis: your consent, or our legitimate interest where you have bought from us before. You can unsubscribe at any time.
  • To show you relevant adverts on other websites and social media. Legal basis: your consent.
  • To meet our legal obligations, such as keeping tax and accounting records.

4. Who we share it with

We never sell your personal information. We share it only where needed, with:

  • Shopify, which hosts our store and processes orders on our behalf.
  • Payment providers, to take payment securely.
  • Delivery companies, to get your order to you.
  • Email, analytics and advertising partners, to run our marketing and understand how our site is used. Where we use your data for targeted advertising, you can opt out here.
  • Professional advisers and authorities, where the law requires it, or to protect our rights or prevent fraud.
  • A future owner of our business, if Almsie is ever sold or merged.

Shopify may also use information about your interactions with our store, together with other merchants, to provide and improve its services, as explained in the Shopify Consumer Privacy Policy. You can exercise rights over that use through the Shopify Privacy Portal.

5. Cookies

Cookies are small files saved on your device. We use essential cookies to make the site and checkout work, and, with your consent, analytics and advertising cookies. You can change your choices at any time through the cookie banner or your browser settings. If you visit with the Global Privacy Control signal turned on, we treat it as a request to opt out of targeted advertising.

6. International transfers

Some of our service providers store or process information outside the UK. When that happens, we make sure it is protected by approved safeguards, such as the UK International Data Transfer Agreement or Addendum, or a UK adequacy decision.

7. How long we keep it

We keep order and payment records for 6 years, as UK tax law requires. Account details are kept while your account is open. Marketing data is kept until you unsubscribe. Messages are kept for as long as needed to help you, and normally no longer than 2 years.

8. Keeping it safe

We use secure, encrypted checkout and trusted providers, and we limit access to your information to the people who need it. No system is completely secure, so please don't send sensitive information, such as card details, by email.

9. Your rights

Under UK data protection law, you have the right to:

  • ask for a copy of the personal information we hold about you
  • ask us to correct anything that is wrong or incomplete
  • ask us to delete your information
  • object to, or ask us to restrict, how we use it
  • receive your information in a portable format
  • withdraw your consent at any time, without affecting anything we did before
  • opt out of marketing, using the unsubscribe link in any email or by contacting us

To use any of these rights, email hello@almsie.com. We'll reply within one month, and we may ask you to confirm your identity first. You can ask someone else to make a request for you if you give them written permission.

10. Children

Our products and website are for adults. We don't knowingly collect information from anyone under 18. If you believe a child has given us their details, contact us and we'll delete them.

11. Complaints

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

13. Contact us

For any question about this policy or your personal information, email hello@almsie.com. We reply every day, 9am–7pm UK time, within 24 hours.